The Atlantic

The Dark Side of Fitness Culture

The Apple+ series <em>Physical</em> is a reminder that making people hate their body is a thriving pillar of American commerce.
Source: Apple TV+

T the season of unleashed, exuberant exhibitionism. Many of us have swaddled our pale bodies in Lycra and terry cloth for more than a year; the theory of Hot Vax Summer is that we’re long overdue to expose them to the cruel light of other people’s eyes. In the for “Solar Power,” Lorde basks on the beach in a lemon-yellow crop top, the symmetry of her rib cage its own work of art. “Forget all of the tears that you’ve cried; it’s over,” she sings, shooing away our literal and metaphorical winter of COVID-19. (Predictably, the outfit she wears—$615 plus tax!—.) I watched most of —Apple TV+’s new series about a 1980s aerobics queen-in-waiting—with this in mind, idly running my hand over and over my unsculpted midriff, fighting the impulse to throw on a leotard and sweat joyfully along to “Space Age Love Song.” This is the conflict at the center of American consumerist fitness spectacle: Even when it’s at its most transparently questionable,

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