When Second Hand Becomes Vintage: Gen Z Has Made Thrifting A Big Business
Members of Generation Z are accelerating the $28 billion resale industry. Their vast purchasing power has driven up the value of resale startups like Depop.
When Eve Perez was in middle school, she remembers feeling embarrassed to shop at thrift stores. Surrounded by peers in name brands, Perez felt like there was a stigma associated with wearing used clothing.
Something shifted around five years ago, she recalls — right around the time the social networking platform Tumblr grew in popularity.She noticed a change in how people perceived buying and wearing used clothing. It
