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    Commentary: 'In the Heights' should not be our only shot at a Latinx blockbuster

    If movie theaters are to bounce back after the pandemic, Hollywood will have to rely on a loyal audience it has long neglected: Latinxs. The COVID-19 shutdown was brutal for the film industry. According to a report by the Motion Picture Association, box office sales in the United States and Canada dropped by 80% in 2020. Studios postponed movie premieres by more than a year or released them on ...
    by Fidel Martinez, Los Angeles Times Jun 17, 2021 4 minutes

    If movie theaters are to bounce back after the pandemic, Hollywood will have to rely on a loyal audience it has long neglected: Latinxs.

    The COVID-19 shutdown was brutal for the film industry. According to a report by the Motion Picture Association, box office sales in the United States and Canada dropped by 80% in 2020. Studios postponed movie premieres by more than a year or released them on streaming platforms.

    But now there's a vaccine, and with mass inoculation comes the hope that audiences will return to their local cineplexes. Luckily for the industry, Latinxs can save the day.

    You see, we love going to the movies. In 2019, we bought a quarter of

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