BRANDED FOR THE FUTURE
Jun 11, 2021
2 minutes
By: Marius Boonzaier
Marius_CARmag
MINI
ESSENTIAL ELEMENTS
Mini’s new logo has adorned the British brand’s cars since 2018. The redesigned, two-dimensional emblem takes inspiration from that found on early Minis while retaining a future-orientated appearance, focused on only the essentials. According to the BMW-owned brand, the awareness of traditional values – combined with the spirit of future-orientated development – lies at the core of its new
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