The Christian Science Monitor

‘It’s people being resourceful’: Why business startups are booming

Erick Aroche and his wife, Marylin Morales, pose in their new shop, Kairo’s Cake and Bakery, with her mother, Blanca Castanaza, and their daughter, Jaylene, who both help with the baking, in Waltham, Massachusetts, on March 12, 2021.

Standing behind a neat counter filled with pies, cakes, and napoleons, Isabel Pochesi is not afraid to think big. 

“I’d like to have 10 more Indulgenzas,” she says, after opening her first pastry shop, Indulgenza, here in suburban Boston two months ago. “For a pandemic, we are doing good. ... I’m not scared.”

“For me it was scary,” says her daughter, Paula De La Torre, the store manager who serves the trickle of customers who wander in for a midafternoon snack. “But I trust her,” she says of her mother.

A few blocks away on Main Street, Mahboob Ali Khan is waiting for the dinner takeout orders to come rolling in.

“It’s people being resourceful” amid changeRising diversity among business owners

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