The Atlantic

Stop Worrying About Free Beer and Doughnuts. We’re in the Middle of a Pandemic.

For too long, we’ve believed the myth that incentives backfire. But there’s nothing wrong with bribing people to get vaccinated.
Source: Adam Maida / The Atlantic

One evening some years ago, my brother was suffering through a frustrating round of put down the video game controller and do your math homework with his 12-year-old son. “What do I have to do?” he blurted out angrily. “Pay you?”

His son paused the game, looked up at him, and said, “How much?”

Caught off guard, my brother suggested 25 cents a problem. His son ran straight upstairs and came down 20 minutes later with his homework and a verbal invoice for $2. But when he asked for the same deal the next night, my brother refused. “No son of mine is going to have to get paid to do homework,” he later told me. As it turned out, no son of his would ever willingly do his math homework again.

[Read: Don’t help your kids with homework]

I thought over incentives that are being offered to encourage Americans to get a COVID-19 vaccine. These include , , , and (in a brief campaign called

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