Go your own way
THE DIRECTIVE WAS simple. “How can we work with tuberose so that it’s not going to smell like my grandmother’s tuberose?” recalls senior perfumer Bruno Jovanovic, of the olfactive brief designer Giorgio Armani issued for the brand’s newest scent, My Way. “That was basically what we had to work with, which is actually quite daunting when you think about it: to reinvent tuberose.”
Even for decorated ‘noses’ like Jovanovic and the fragrance’s master perfumer, Carlos Benaïm – who between them have fashioned blockbuster scents including Polo Ralph Lauren,
