THE NEXT PERFUME POWER PLAYS
Just scroll through #perfume on Instagram and you will notice a theme behind the staggering 18.6 million posts.
A longside titles like ‘The only perfume that made me literally gasp when I first smelled it’ and even ‘Perfumes that make his knees weak’, we are seeing scents like Byredo’s Mumbai Noise, Le Labo’s Santal 33, and Maison Francis Kurkdjian’s Baccarat Rouge crop up over and
