here to stay
Out with the subtle, in with the bold: meet the new era of beast-mode fragrances packed with statement notes and made to last - here with a creative twist from street artist Bambi
Let me set the scene: you pick up your perfume of the day and apply it onto all the usual areas – a spray behind the ears, a spritz office – impressive staying power, a striking presence, seemingly rebellious against day-to-day routine – we couldn’t help but notice the parallels between beast mode fragrances and street art. After all, both are asking to be unapologetically seen and heard (or smelled). So, we asked anonymous graffiti artist Bambi to reimagine some of this season’s best-smelling, long-lasting fragrances in her signature style (sketched on the streets of Shoreditch here). “For me, street art represents artistic freedom,” says Bambi, “People from all walks of life can enjoy it.” Much like her works of art, these statement scents are at the top of their game: powerful, noticeable and sure to leave a lasting impression…
