A group of scientists tinkers with extinct genetic code to bring to life a thrilling consumer experience. If that sounds vaguely like the plot of 1993’s Jurassic Park, you’re right, but it’s also the concept of Future Society, a new beauty company that’s about to change the way we think about perfumery.
The idea for Future Society was born after scientists, using preserved botanical specimens collected at Harvard University’s Herbaria, sequenced the genetic codes of extinct flowers dating back to 1812. Using that
