NO CHURN, NO BURN
Even before my company, Uncle Nearest Premium Whiskey, began 2021 with our 10th-straight quarter of triple-digit gains, our competitors might have been tempted to assume we were working on borrowed time. With meteoric growth comes challenges. Among them: It’s often difficult to sustain a company culture that retains team members. Instead, “churn ’em and burn ’em” ensues.
What my competitors don’t know: I learned early on that
