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    Apple Rolls Out Major New Privacy Protections For iPhones And iPads

    Users will now encounter pop-ups asking whether they want to allow their data to be shared with third parties. That little question could have a big impact on advertising companies like Facebook.
    by Laurel Wamsley Apr 26, 2021 2 minutes
    Apple released new privacy controls in its latest software update. The changes are roiling the online advertising industry.

    Editor's note: Apple and Facebook are among NPR's financial supporters.

    Starting Monday, iPhone and iPad users will have a simple but powerful new way to control how their data is used.

    With Apple's latest software update, iOS 14.5, iPhone and iPad users will now encounter pop-ups in the apps they use, asking whether the user wants to allow the app "to track your activity across other companies' apps

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