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Can Apple handle the great responsibility that is the App Store?

Oftentimes, your biggest strengths are also your biggest vulnerabilities. That’s just as true for Apple as it is for anyone else.

While the iPhone is surely the product that catapulted the Cupertino-based company into its meteoric rise, you could make the argument that it would not have hit the stratosphere without the ecosystem surrounding the device—in particular, the App Store. It doesn’t seem too far-fetched to say the success of the app ecosystem on iOS is beyond what even Apple likely expected, leaving the company to play catch-up to its breakout hit.

And even as the “there’s an app for that” ethos

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EDITORIAL DIRECTOR Matt Egan EDITOR IN CHIEF, CONSUMER BRANDS Jon Phillips DESIGN DIRECTOR Robert Schultz EXECUTIVE EDITOR Michael Simon SENIOR EDITOR Roman Loyola STAFF WRITER Jason Cross SENIOR CONTRIBUTORS Glenn Fleishman, Rob Griffiths, Joe Kisse

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