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    Kiteworld Magazine7 min readPopular Culture & Media Studies
    These Things I Know Mike Raper
    01: Creating the new direction for the North brand was all about being in the right place at the right time. I spent 18 years working for the Pryde Group, inspired on a daily basis by Mr Neil Pryde’s leadership and entrepreneurial spirit. He was able
    Kiteworld Magazine3 min read
    Ethereal Material
    Have you often had experiences when riding around and you’ve thought, ‘This is just too heavy, it doesn’t need to be.’? The concept of the Ether collection is more centered around minimalism. Sometimes the importance of the fact that these products
    Kiteworld Magazine2 min read
    Champions In-waiting
    The IKA’s Kitefoil World Series mid-season event took place off the sunny coastline of Cagliari, with €25,000 of shared prize money up for grabs. The stakes were high and competitors were eager to battle it out in the turbulent mistral winds. 29 men