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  • Kiteworld Magazine

    THESE THINGS I KNOW MIKE RAPER

    Nov 11, 2020 6 minutes
    Photo: Georgia Schofield
    Photo: Georgia Schofield
    “I’VE REALISED I REALLY LOVE WHERE I LIVE, BUT THAT I ALSO KNOW SO LITTLE ABOUT IT.”

    01: Creating the new direction for the North brand was all about being in the right place at the right time. I spent 18 years working for the Pryde Group, inspired on a daily basis by Mr Neil Pryde’s leadership and entrepreneurial spirit. He was able to run a business and inspire a team to deliver exciting, high performance products. When the North Technology Group contacted me in 2018, we created a business plan in record time and set ourselves a goal to deliver a product range in just 12 months. To accomplish this I needed an incredible team to support that dream and it was only possible because of them.

    02: Covid-19 has made me realise three things:

    1. It’s all about the people. We couldn’t have got through this tough period without an amazing team who always remain calm under pressure. One thing I’ve learnt over the last 25

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