ETHEREAL MATERIAL
“WE NOTICED THAT ONE OF THE KEY POINTS THAT ADVANCED RIDERS OFTEN MENTION IS THAT THEY PREFER PRODUCTS THAT FOCUS ON PURE FUNCTIONALITY RATHER THAN FEATURE-RICH DESIGNS THAT CURRENTLY DOMINATE THE MARKET, AND ALSO EXIST IN OUR OTHER LINES.”
Have you often had experiences when riding around and you’ve thought, ‘This is just too heavy, it doesn’t need to be.’?
The concept of the Ether collection is more centered around minimalism.
