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  • Kiteworld Magazine

    RECALIBRATION

    Sep 24, 2019 4 minutes
    PHOTOGRAPHY: YDWER VAN DER HEIDE

    The launch of the North 2020 range in August represents the culmination of a fresh, reinvigorated, recalibrated North and we can’t wait for kiters around the world to feel the difference.

    Our ambition of launching a new era in kiteboarding began in the middle of last year with the end of a long-standing third-party licensing agreement, and our decision to join forces with MBrands, under a new umbrella called North Actionsports Group. Together with Mystic and Magic Marine, we form a powerful alliance of passionate, world-class kiters determined to make kiteboarding more visible, more accessible and to take our sport to the next level on the global stage.

    There were

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