Let’s start from the beginning… Pete Cabrinha was one of the pioneers of kiting on Maui and was early to start designing kites. How did his skillset fit with running a kite brand in its infant stages?
Pete is a visionary, he thinks outside the box and brought so many key skills to running a successful brand. A world champion windsurfer and XXL winning Big Wave Surfer, he was and still is a true waterman and icon in the water sports world. Maui has always been an experimental place on the water, it’s seen so many whacky ideas as well as concepts and athletes that have changed industries. Pete’s motto was always to ‘Stay Curious’ and this translated to lots of industry-defining products over the years including the Crossbow, Switchblade and Drifter kites.
Pete took the decision to join the Pryde group in 2000. How did that help the brand develop and how were
