Entrepreneur

WELCOME TO THE FRANCHISE 500

Food: Quick-Service Restaurants

Maintenance

Personal Care

Children’s Businesses

Services

Business Services

Lodging

Home Improvement

Automotive

Retail

Recreation

Financial Services

Food: Full-Service Restaurants

Health

Food: Retail Sales

Pets

Tech

This year’s Franchise 500 raises a philosophical question: Would you rather serve customers’ wants—or their needs?

Businesses of all types, of course, are designed to serve consumers’ wants or needs. But franchising does it in a particularly stark way. A franchise brand must be exceptionally clear-eyed and mission-focused; it must develop a system so crisp and efficient that it can be replicated tens or hundreds or thousands of times. Therefore, a franchise must truly stake its

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