What’s Your End Game?

WHY DO WE KEEP GOING?

It sounds like a dumb question. Entrepreneurs are programmed for movement—to grow more, to achieve more, to be more. But it’s worth stepping back to ask: Why?

I got to thinking about this recently, after a conversation with Katie Sturino. She’s a body-positivity activist who launched a personal care brand called Megababe in 2017, and the past few years have been” she said. “But every year the stakes get raised. I’ve been trying to figure out, not a financial point, but what life looks like to feel comfortable—because I don’t think there’s ever a number.”