Inc.

CUSTOMERS LOVE HER OLIVE OIL. CAN SHE MEET RISING EXPECTATIONS?

THE 40TH ANNIVERSARY of the first Whole Foods Market in September was bittersweet for co-founder and CEO John Mackey. He marked the occasion with the publication of his second book, Conscious Leadership, a follow up to 2013’s , but knew the pandemic had made 2020 the worst year of many people’s lives, including his. Still, like most successful entrepreneurs, Mackey is an optimist—and resilient. “I always keep my chin up and move forward,” he says. “Life is short. We should live it with heart and passion.”

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