Fairlady

THE MANY FACES of a WOMAN

Imagine walking into a McDonald’s in Beijing and discovering that, unbeknownst to you, your face is plastered all over the wall in their latest advertising campaign.

When this happened to Shubnum Khan in early 2018, she posted a thread on Twitter, starting, ‘So today I’m going to tell you the story of how I ended up with my face on a McDonald’s advert in China – a cautionary tale.’ Herein she detailed the dangers of signing contracts you don’t fully understand, as she had done on a photo shoot as a young university student.

The Tweet went viral.

After that she was frequently contacted by family members, friends and strangers to inform her of her numerous digital alter egos. She was Bonny Seng, a Cambodian trek

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