FIT FOR PURPOSE
Remember personalisation? For a time, it seemed that not a handbag, shoe or phone case went un-monogrammed. So, it makes sense that fashion has taken the next step, embracing made-to-measure clothing as the ultimate in personalised design. Far from its usual associations – the lofty (and astronomically priced) world of couture, bridal, and Savile Row – a new crop of local makers is reinstating made-to-measure as a slower approach to fashion with sustainability at its core. In fact, as Rannia Al-Salihi, of label First Principles sees it, if money and time are invested in a custom piece, “you’re likely to
