Forbes Africa

Designing A Circular Economy And A World Without Waste

bought around the world every minute. Even though we’re staying home and businesses are producing less waste, the world still has a growing plastic pollution problem. According to Reuters, the coronavirus pandemic accentuated a trend where people are creating more, instead of less, plastic waste. One of the world’s largest beverage companies, The Coca-Cola Company (TCCC) has taken the initiative to help solve this packaging problem through its ambitious World Without Waste (WWW) environmental programme, launched in 2018. Through WWW, the company is working towards making all its packaging recyclable by 2025, using 50% recycled materials in its bottles and cans by 2030.

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