TRI HARD

Back in 2006, James Lawrence ran his first ever four-mile fun run. Fast-forward 15 years and the 44-year-old has upped his endurance game considerably, with several Guinness World Records to his name. His crowning achievement was in 2015, when he became the first and only person to complete 50 full-distance triathlons (equivalent to the Ironman format) in 50 consecutive days, across 50 US states.

Now, this endurance renegade and father of five is attempting to go one better. But he hasn’t raised the stakes to 60 full-distance triathlons, or even 80: he’s flat-out doubled it. That’s puzzling, given that there’s no one else coming even close to challenging him.

So, we have to ask, why 100? “Because it was the only number that scared me,” Lawrence says.

Some men are made of different stuff and driven by more powerful forces. James Lawrence, clearly, is one of these men. However, his approach to all things endurance does provide some valuable lessons for anyone looking to exceed their own