Reopening in a Pandemic
Mar 09, 2021
3 minutes
Interviews by LIZ BRODY
Photographs
/ PEYTON FULFORD
Adozen years ago, JAY FOREMAN (right) started a company that makes toys, including classics like Tonka trucks, Care Bears, and Lincoln Logs. It’s called, appropriately, Basic Fun! But last summer, it was not fun at all when he told his nearly 80 employees in Boca Raton, Fla., that they had to come back in to keep their jobs. The lockdown had lifted in Florida, and he was reopening.
Foreman started in the toy biz 35
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