Vogue Australia

OH, THE PLACES YOU’LL GO!

GEMMA WARD EXPERIENCED A RARE FLASH OF DEJA VU during her recent shoot with Vogue – a jolt of energy and excitement that hasn’t happened on set for quite a few years, let alone on Australian soil. The team of creatives, spearheaded by stylist Jillian Davison, gelled so exceptionally in its vision that it instantly transported the 33-year-old back to the mid-2000s, when she was at the height of her modelling career and hailed as the face of her generation.

“It reminded me a lot of the shoots I did back in the day overseas, when photographers really got to unleash their creativity,” she says, recalling past work with Steven Meisel, Craig McDean and Mario Sorrenti, as well as stylists Lucinda Chambers and Edward Enninful.

“There’s something really special about being on a shoot where you know someone is dying to get creative and finally is able to let loose. There’s an energy and you can tell everyone is doing it for love, not money. You realise you’re doing something that has some kind of art and love and passion behind it.”

While Ward

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