Mouth Covered, Masks Talk
Much of the world may be paralyzed by COVID-19, but not fashion. Face masks, the new accessory du jour amid the pandemic, have opened up a new avenue of creativity in the fashion industry.
It’s impossible to say who took the lead in transforming face masks from bland medical equipment into fashion statements, as designers have been innovating the fabrics and products for a long time now. Since its inception in 2012, Off-White, a luxury streetwear brand from Italy, released series of face masks. In 2020, its masks became hot market items, even though they cost over $100 each.
Masks from other leading fashion
