When listing scholar tree flowers in his online shop, Lin Jian was confident they would sell out quickly, as they had in previous years. This year, he had gathered only 5 kg of the flowers, reserving 500 grams for his own family and offering the remaining 4.5 kg for sale.
Prior to the listing, he had already received numerous inquiries from customers eager to know when the flowers would be available. Priced at 18 yuan ($2.5) for 250 grams, the scholar tree flowers were sold out within 10 minutes. “They sold even faster than last year,” he told Beijing Review.
Having run a farm on the outskirts
