Octane Magazine

STEPHEN BAYLEY

The motor industry was always coarse and vulgar, but often gloriously so. There was so much money and so many opportunities, such hungry markets, that ethics and taste could find no way into the very loud conversation. But bad manners are often more sincere than extreme politeness.

Like Big Pharma and Big Oil, Big Car was an international circus of amoral excess. The great thing about Big Car was that its survival depended on schmoozing the public psyche. Bliss it was in

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