Octane Magazine

Keith Helfet

CAR DESIGNERS, or at least the ones with staying power, soon learn that it’s best not to focus on the false starts, dead ends and lost causes. They would go mad otherwise, a point not lost on Keith Helfet. ‘Whenever a large corporation is looking to create a new model, multi-discipline board members decide what the brief will be. A design committee is formed, which will convene maybe once a month to review the process. The winning design has to be bought into by everyone, the key players being sales and marketing. The least important people in the process are the designers. If a rival firm has a successful product, the default position is invariably the same: copy that.’

And yet Helfet is the exception to the rule. This likeable designer has shaped everything from supercars to MRI scanners. He enjoyed a 25-year stretch at Jaguar, during which time he was responsible for styling five cars, often without anyone looking over his shoulder. The South African is quick to smile and even quicker to dismiss his career as being one long lucky streak. As such, he was the opposite of a ladder-climbing

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