BEHIND APL HI-FI
Dec 07, 2020
2 minutes
APL Hi-Fi originally started out as Alex Peychev Laboratories, named after founder Alex Peychev, but somewhere along the line it was decided that a catchier company name that better-described the company’s products would make more commercial sense, particularly in an international marketplace.
Although he was born and educated in Bulgaria, Peychev moved to West Berlin
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