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    Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?

    Facebook's Mark Zuckerberg and Apple's Tim Cook are fighting over iPhone privacy rules. At stake is the future of how iPhone user data is used by data brokers and advertisers.
    by Bobby Allyn Feb 26, 2021 4 minutes

    A bitter fight is being waged between tech giant rivals Facebook and Apple.

    The showdown centers on the iPhone data of millions, highlighting a key battle over the future of how iPhone habits are tracked by third parties.

    Facebook on Wednesday further escalated its public relations assault against Apple by unveiling a video voiced by Grace Jones aimed at currying the public's favor in its war with Apple.

    Apple CEO Tim Cook continues to takes thinly-veiled shots at Facebook, tweeting last month about the need for greater control over data privacy "from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation. We need transparency and reform."

    What is about to happen?

    Apple says in the coming weeks,

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