NZBusiness+Management

FROM LEBANON WITH LOVE

You may not be familiar with the name Alamir Bakery, but Wellingtonians have been loving its pita breads and chips, hummus and falafel bites for 27 years. Today its Delicious Lebanese Snack Company products can be found at 100-plus Foodstuff supermarkets, 100-plus Countdowns and more than 100 restaurants, cafes and other retailers throughout the country. Clients include all Pita Pit stores, with the exception of Auckland (they’re currently working on that!).

But it’s the back story behind the brand that truly captures the imagination – a story that began when Jamil and Waafa Dia immigrated to Wellington from war-torn Lebanon in

You’re reading a preview, subscribe to read more.

More from NZBusiness and Management

NZBusiness and Management4 min readIntelligence (AI) & Semantics
Made From Love And Persistence
As Singapore-based parents, Debbie and husband Wes struggled to find health supplements for their three young girls Mikaela, Honor and Pippin that not only tasted good and had natural ingredients, but were also easy to take. “Anything that appeared ‘
NZBusiness and Management2 min read
Body Products Retailer Eyes Export Expansion
High-profile entrepreneur Edna Swart is looking at significant overseas growth following a deal with Australia's sixth-largest retailer. The deal will see Swart's ed&i body products retail in selected Chemist Warehouse stores throughout New Zealand a
NZBusiness and Management1 min read
Call For Better Public Sector Performance
A new report by The New Zealand Initiative documents the grounds for concern about the public sector's performance, calling for those in charge to step up to learn from betterperforming countries. The research note, titled Public Service Bloat – The

Related Books & Audiobooks