Poetry and Purpose

Cult is a word that gets thrown around often in the beauty world. But few brands can claim to have such a legion of loyalists as Aesop. Since it was founded in 1987 in Melbourne, the Australian skincare brand has drummed up an army of conscious customers who care about design, the environment, consumption and, if we’re being real, status.

I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. “We’ve lived in the bathroom in a very matter-of-fact way,