The Atlantic

The Astonishing Duality of BTS

In 2020, the world’s biggest band proved that it excels equally at massive spectacle and small-scale intimacy.
Source: NBC

BTS has spent enough time in the pop-music stratosphere that it can be easy to forget, or surprising to learn, about the years they spent at the basement level. Back in 2014, for the first anniversary of their debut, the group’s seven members celebrated by cleaning the tiny dorm they shared and cooking a nice meal. They recorded a video of themselves for fans, soaking seaweed for a traditional Korean birthday soup, blowing up balloons, vacuuming the living room, and decorating a cake. Their then-19-year-old leader, RM, attempts to peel an onion. “Man, I wonder how my mother did this every day,” he says, sounding embarrassed. “The members always tell me not to drive or cook for the sake of world peace.”

Unbothered by the cramped quarters, they seem giddy about reaching a career milestone together. Watching this video now—six years, seven studio albums, and a mountain of broken industry records later—isn’t just an exercise in nostalgia for the early days of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. It’s a reminder of how the world’s biggest band became so popular in the first place, an object lesson in making the

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