The rise of the canned wine trend
EARLIER this week, media personality Bonang Matheba and her wine label the House of BNG’s social media accounts posted what a lot of people thought was a House of BNG branded cross-body handbag.
But on closer inspection, we realised that there could only be two things being launched – wine in a can or mini bubbly bottles.
And as it turns out, we were right – it’s wine in a can.
Announcing the new product on her Instagram, Bonang wrote: “Introducing, my new baby – BNG Nectar! One of SA’s first true sparkling wines in a can … Get ready to turn ANY location, into an occasion!”
The launch of the BNG Nectar Rosé and BNG Nectar Blanc follows the launch of the popular Brut and Brut Rosé MCCs last year, and the Prestige Reserve earlier this year.
“I’m so excited about The House of BNG’s growth as a brand and in its innovation of new products,” Bonang said in a statement.
“BNG Nectar is for my kind of lifestyle! It’s perfect for adventure and on-the-go celebrations, and brings a touch of luxury and celebration to any occasion.”
It’s a no-brainer, really, as wine in a can has been a trend for the past couple of years.
House of BNG joins other winemakers who have realised the merits of canned wines.
Last month, Spier wine farm launched its own canned wines – sauvignon blanc, rosé, and merlot – which are available in 250ml cans. Black Elephant Vintners released its wines in February – a sauvignon blanc and a rosé in 250ml cans.
The vegan-friendly Uncanny wines are available in merlot and Chenin blanc in 250ml cans, while Perdeberg also launched its soft smooth range, and Jc Le Roux released their Apple Blossom and Zesty Citrus Cans.
It was, however, Chateau Del Rei, which lead the charge for South African wines in 2018, with their sweet sparkling wine in a can which, at first, surprised many. The wine snobs initially turned their noses at trend because they felt it was sacrilegious to drink wine from anything other than glass.
However, thanks to it being a major trend that many people actually
