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  • frankie Magazine

    lip service

    Dec 06, 2020 5 minutes
    Illustrations Ngaio Parr

    CARMEX MOISTURISING LIP BALM

    For as long as there have been lips, there have been chapped lips. For as long as there have been chapped lips, there has been Carmex. A true workhorse of the industry, Carmex can be spotted greasing up horribly cracked and wind-damaged mouths on ski fields around the world, belonging to both athletes and everyday folks who demand kissable smackers. This is arguably the boldest of all the balms, and cannot be applied sparingly. One does not simply follow the contours of the lip when using Carmex – instead, it’s applied a good inch around your mouth-hole to prevent any possible chapping for the next few years, as well. Apparently this brand has been at it since 1937, and as all history buffs know, played a huge role

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