And Now For An Important Message: Convincing You To Get The Coronavirus Vaccine
Some Americans say they don't want to be vaccinated against the coronavirus. NPR's Ari Shapiro talks with the Ad Council's CEO about public health messaging and ways to reach vaccine skeptics.
For 78 years, the Advertising Council has been helping Americans face national challenges. From Smokey Bear's "remember, only you can prevent forest fires," to "loose lips sink ships" during World War II and the 1990s campaign friends don't let friends drive drunk.
More recently, during the coronavirus pandemic, the nonprofit advertising group launched a #MaskUpAmerica campaign.
Now the Ad Council is. Only about 60% of American adults say they would get the vaccine, according to by the Pew Research Center. That's up from about 50% in September, well before vaccines were announced.
