Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
The San Francisco startup has doubled its writers since the pandemic started. Some high-profile journalists have left full-time jobs at major publications to give it a go at the buzzy newsletter.
As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry.
This fall, he quit his steady job at The Verge to start an email newsletter with Substack, a San Francisco-based startup.
"All of a sudden this thing comes along where it's like, imagine never having to ask your boss for a raise again. All you have to do is do good work and attract customers," Newton said. "That just seems like a really fun game to play."
Substack provided Newton. Newton does his own marketing.
