The Atlantic

Substack Was a Ticking Time Bomb

The platform seeded its own content-moderation crisis.
Source: Illustration by The Atlantic. Source: Getty.

When the writer Ryan Broderick joined Substack in 2020, it felt, he told me, like an “oasis.” The email-newsletter platform gave him a direct line to his readers. He did not have to deal with the chaos and controversy of social media. Substack was far from perfect, he knew—COVID conspiracies flourished, and on at least one occasion, trans writers on the platform were doxxed and harassed—but compared with the rest of the internet, he found the conditions tolerable. Until they weren’t. On Wednesday, he sent out an edition of his newsletter titled “It’s Time to Leave Substack.”

Substack now finds itself in in turned up “scores of white-supremacist, neo-Confederate, and explicitly Nazi newsletters on Substack.” Because the site takes a cut of subscription revenue, this meant that Substack was making money off extremists. In response, nearly 250 Substack writers demanded in an that the site explain why it was “platforming and monetizing Nazis.” Meanwhile, an opposing group of nearly 100 writers published its own rejecting calls for greater moderation. Last month, a Substack co-founder, Hamish McKenzie, responded with a articulating the company’s position: “We don’t think that censorship (including through demonetizing publications) makes the problem go away—in fact, it makes it worse.”

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