LETTER FROM THE EDITOR
Nov 13, 2020
3 minutes
– PETER MASHALA
How can we help you? Many of us recognise this catchy marketing slogan of one of the country’s big banks.
Powerful words that are supposed to set the company apart from its competitors in its approach to client service and keep the brand top of mind with its customers.
It’s a slogan I’d adopt if I were minister of Agriculture, Rural Development and Land Reform, instead of the honourable Thoko Didiza. Especially when trying to develop black farmers – a headache that has
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