Macworld UK

What opportunities are there for Apple during the pandemic?

As a rule, Apple is a company that is judicious about what opportunities it takes, and which ones it leaves to others. The company is famous for saying “no” to way more ideas than it says “yes” to, with the understanding that this process makes the products it does choose to build that much better.

But that doesn’t mean that the company never misses a trick. On the contrary, there are more than a few markets where an Apple presence would be a welcome one, especially in

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