In July 2018, about 1.12bn people worldwide tuned in as France took on surprise package Croatia in a highly-entertaining World Cup Final. In total, over 3.5bn people–more than half the people on Earth–tuned in at various points over the course of the four-week long tournament. By contrast, the 2018 Super Bowl attracted a bit over 103m viewers–the lowest total since 2009–and the NBA finals that year averaged slightly over 17.5m viewers per game.
The Stanley Cup finals averaged about 4.9m viewers over the five-game series that featured the Washington Capitals and the Vegas Golden Knights–an improvement
