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  • World Soccer

    SUMMER’S CANCELLED

    Sep 04, 2020 4 minutes

    For the commercial departments of the world’s biggest clubs, preseason is almost more important than the actual season. The summer is a commercial free-for-all as clubs rack up thousands of air miles in pursuit of new fans, new sponsorship deals and better TV deals – but not this year.

    Coronavirus left leagues struggling to finish and, along with travel restrictions, there is no space for the traditional preseason. Most managers will be relieved that there will be no need for the annual battles with commercial departments over long trips that drain players on the eve of the season.

    No other clubs travel like those from the Premier League: in the last

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