Does the Apple TV have a future?
Oct 20, 2020
3 minutes
BY DAN MOREN
The Apple TV: perhaps the most unloved of Apple’s major platforms? Even though the Apple TV has been around about as long as the iPhone—it was actually shown off by Steve Jobs before the iPhone’s announcement, though it was then called the “iTV”—the set-top box has long seemed an afterthought for the company.
That’s only increased more recently as Apple has embarked upon partnerships with third-party makers of televisions and set-top competitors to expand the footprint of its Apple TV+ service, bringing those devices features like the
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