Does the Apple TV have a future?
The Apple TV: perhaps the most unloved of Apple’s major platforms? Even though the Apple TV has been around about as long as the iPhone – it was actually shown off by Steve Jobs before the iPhone’s announcement, though it was then called the ‘iTV’ – the set-top box has long seemed an afterthought for the company.
That’s only increased more recently as Apple has embarked upon partnerships with third-party makers of televisions and set-top competitors to expand the footprint of its Apple TV+ service, bringing those devices features such as the
