In the Driver’s Seat
The one sector that has traditionally remained aloof of gender norms in India is auto. Despite some recent initiatives by auto majors, it continues to be among the most poorly represented when it comes to women as employees. As per industry estimates, only a meagre 8 per cent of auto sector employees are women, most of whom are confined to desk jobs or peripheral roles on the shop floor. This talent gap, according to a global Deloitte survey can be counterproductive for companies looking to tap into the rising opportunities for innovation, transformation, and disruption being brought about by digital technologies such as artificial intelligence (Al), augmented reality (AR), and the Internet of Things-along with the move toward electric, autonomous, and connected cars and shifting consumer preferences.
When MG Motor made its India debut, they were clear about building a brand that would not just be known for their superlative car makes, but also be a harbinger of change. One way to do that the company felt was to bring in more women into the workplace, and offer mission-critical roles to them. Resultantly, some of the key positions at MG today are being led by women - right from manufacturing to administration - many
