Gender Bender

Arep ort by Deloitte in 2019 revealed that women account for 27 per cent of the US automobile manufacturing workforce. In the EU, this figure stands at above 24 per cent. The Indian auto industry meanwhile averages at a single-digit percentage of the female workforce. This is despite several studies proving that women report higher average longevity in process-oriented functions; and that organizations with larger proportion of women report higher levels of creativity, stability in terms of labour challenges and innovation.

The iconic 96-year-old British automaker grabbed eyeballs in India with its entry not just for its interesting line-up of vehicles, but also for the disruption it was set to bring about in the industry workforce. Diversity being a key pillar of the brand, MG Motor's femaleof its employees within just a year of its India operations.