A PBR Seltzer Spiked With THC Hits Shelves, Aiming At The 'Canna-Curious'
While a THC seltzer may seem like a niche product, it's actually part of a larger pattern, as big companies try to learn more about a part of the cannabis market that could see explosive growth.
Cans of lemon seltzer spiked with the psychoactive ingredient in cannabis – and branded with the famous Pabst Blue Ribbon logo — are rolling out in California, in a new sign of the growth of THC-infused drinks.
While a THC seltzer may seem like a niche product, it's actually part of a larger pattern, where big companies want to learn more about a part of the cannabis market that could see explosive growth in the next few years.
And with dosage amounts becoming more predictable, THC drinks are increasingly being compared to beer.
"The response has been overwhelming," says Mark Faicol, the brand manager at Pabst Labs. "And right now our challenge is really producing enough product to keep up with demand from retailers."
